Target Course -- NO.1 in the Field of Intelligent Diverting in China-- Interview with Shenzhen Luhui Logistics Equipment Co., LTD

Introduction --

After just a few years of development, this young enterprise focusing on the field of intelligent distribution has shown its strong foresight.

Company introduction:

Founded in 2016, Luhui is a national high-tech enterprise focusing on the field of intelligent sorting. Now it focuses on the research and development and sales of productized intelligent sorting equipment, FRP conveying chute and other new intelligent tools as well as new materials.

Luhui's main business is concentrated in the rapidly growing field of logistics automation, and its products adhere to the concept of key insert, only do the most valuable core parts, close relationship with the industry's top logistics enterprises, in a high-speed growth market environment, the upstream of the value chain. Luhui serves quality customers in SF Express, Jingdong, Cainiao, China Post, Deppon and other industries. Its products are applied to logistics sites in hundreds of cities in China, with more than 10,000 sets applied on site, and it undertakes the distribution of about 50 million pieces of logistics express delivery every day.

The soaring customer market has led to the outbreak of intelligent distribution demand

In recent years, e-commerce has sprung up, and the volume of logistics express business has also shown explosive growth. At the same time, aging, rising labor costs and other factors, objectively inspired the rapid development of China's logistics automation equipment, according to authoritative data is expected that in 2021 intelligent distribution equipment demand will reach 30 billion (unit: RMB, the same below) market size, and will be more than 50% a year at a high speed sustained growth.

As a result, the development of logistics equipment industry is gradually maturing, and the trend of industry concentration is becoming more and more obvious. On the one hand, product technology is developing in the direction of intelligence and digital connectivity, while taking into account standardization and module platform, on the other hand, the application is moving toward industrialization and differentiation, and the system is further developing in the direction of unmanned.

At the same time, with the in-depth promotion of "intelligent manufacturing" in China, as well as the innovation and application of technologies such as the Internet of Things, robots, artificial intelligence and big data, the system structure of modern logistics has changed, logistics services have been fully transformed to consumers, and traditional logistics technology and equipment have been transformed to high-end logistics equipment. The mechanization of logistics technology and equipment to intelligent, automated logistics equipment transformation; Independent application of logistics technology and equipment to the Internet of things; Logistics technology and equipment market to the sharing economy and post-market transformation.

Core pain points at different levels

Although China's intelligent distribution system has entered a mature stage of wide application, and the technical level has reached the international leading position, but due to the lack of industry standards, the overall market is in the "Warring States era", the products are uneven and the high-end products are lacking.

Moreover, most of the traditional logistics and express delivery enterprises in China have a low degree of automation and a high degree of dependence on manual work, and the inefficiency of some sorting equipment is still the current challenge. Lu Hui, general manager of Shenzhen Luhui Logistics Equipment Co., LTD. (hereinafter referred to as: Luhui), said with emotion: "It is difficult to recruit workers, expensive labor, low efficiency, high cost, and the diversification of goods, small batches, high frequency, etc., from different levels constitute the core pain points of most logistics express practitioners."

Focus on the track, core products and services to promote value maximization

What kind of enterprise can solve the customer pain points at the same time, adapt to the current market competition? In Lu Hui's view, first, enterprises need to have the ability to customize, can meet the different needs of high and low-end customers; Second, it can develop special equipment for the needs of subdivided fields to maximize the cost savings of customers; Third, adopt modular assembly, can quickly and effectively respond to installation and after-sales; Fourth, with the ability of universality, the same equipment can meet the needs of more customer categories; Fifth, establish brand and quality, can bring lasting trust to customers.

Therefore, Luhui deeply cultivates the field of automatic sorting segmentation, products adhere to the concept of key insert (that is, focus on the most valuable core part), only do the most valuable core part, focus on research and development and production of high-tech high-end automated sorting equipment, to provide enterprises with highly intelligent and flexible automated sorting solutions, and then build their own core competitiveness.

Two main series of products: high-speed shunt + FRP chute

In terms of specific products, according to Lu Hui, Lu Hui has launched two main series of products: shunt series and new material chute series, which are the first in the industry, in the first echelon, and will continue to maintain and strengthen.

The high-speed shunt is the first modular rotating disc high-speed shunt equipment of Luhui 2017. The core module adopts pure mechanical method, the structure is stable and reliable, and the fuselage and unit components are modular design, which realizes the functions of plug and play, flexible extension layout, and quick replacement of components in 10 minutes. It can improve the working efficiency of at least 70% for customers in the unmanned operation scenario of replacing manual, which greatly reduces the risk of operation shutdown and later maintenance cost. In addition, for the high-capacity demand scenario, Luhui launched a modular ultra-high speed diverter, with a production capacity of up to 10,000 pieces/hour, and a wider range of applications, such as light industry, warehousing, drinks, medical care, mother and child.

Glass fiber reinforced plastic chute adopts glass fiber reinforced plastic composite material, which has a qualitative improvement compared with similar carbon steel chute in curved surface, plastic and easy installation. FRP chute using mold integrated molding technology, can accurately produce curved surface and Angle complex modeling, surface deviation rate control in ±5mm, Angle deviation < 1°, in the transport of vulnerable goods has an irreplaceable role, goods tumbling, damage rate reduced by more than 50%.

Practical cases prove the value of the solution

For example, Lu Hui said that in a well-known e-commerce platform of a large distribution center site in Shenyang, there are two functional scenarios planned in the site, matrix thick division and linear loading line, the use of 283 sets of Luhui high-speed shunt, respectively, distributed in 20 matrix lines and 4 linear loading lines. During the Double 11 in 2021, the equipment operated continuously for 24 hours in the sub-zero low temperature environment without any abnormality, and the average daily order flow was more than 400,000 pieces. "We are very confident that even if the equipment is abnormal, the modular components can ensure that the equipment can still be sorted normally when one to two unit disks are damaged, and the damaged components can be replaced quickly in 10 minutes, which can greatly reduce the risk of stopping the entire line, which provides customers with sufficient operational timelines and reduces maintenance costs." Lu Hui proudly said.

Pay attention to multi-dimensional innovation and respect customer needs

At the same time, Lu Hui attaches great importance to innovation and has formulated a fine line, that is, responding to the call of the state, making efforts on specialization and innovation, focusing on originality and intellectual property protection. At present, Lu Hui has obtained more than 100 patented technical achievements.

Luhui hopes to further realize the characteristics of equipment miniaturization, lightweight, flexibility, modularity, intelligence, etc. At the same time, it makes major innovations in application mode, leads customer needs, and attaches importance to the basic innovation and development of materials science, mechanical principles and information technology.

For example, the high-speed and ultra-high-speed sorting machine developed by Luhui creatively adopts modular assembly technology, reducing the equipment maintenance time synchronously by 80%; Luhui equipment innovates in basic materials and sorting algorithms, which can support the sorting of up to 12 categories of products, with the broadest adaptability of similar products; Luhui ultra-high speed products can achieve 10,000 pieces/hour sorting speed, which is also in a leading position in the industry.

After-sales service

Luhui's after-sales service is also one of its core advantages. Luhui fully respects customer needs, pays attention to timeliness, responds to feedback problems within half an hour, in the case of customer needs, 6 hours in the province, 8 hours outside the province to arrive at the scene. During the Double 11 promotion period, technical personnel are arranged to be stationed at the scene to fully guarantee the smooth operation of on-site equipment. During the Double 11 period this year, Luhui carried out continuous inspection of equipment through on-site technology to prevent risks, and there was no operational accident caused by the picking equipment at the customer site, which effectively supported the accurate delivery requirements of customers and passed the value of trust.

Luhui's mission and values

Lu Hui said that the culture of an enterprise helps the normal operation and healthy development of the enterprise, is a strong link of the inheritance of the enterprise spirit, can enhance the stability of the enterprise, and play a role in team cohesion, management guidance, behavior constraints, team incentives and other promotion. Therefore, Luhui adheres to the enterprise mission of "focusing on intelligent distribution field, providing excellent products for logistics industry with craftsman spirit", and establishes the value of "honest, consistent, rigorous and efficient".

Luhui pays attention to honest communication with more customers and partners, concerted action, win-win cooperation. Within the company, Luhui encourages all employees to be sunny and efficient people, responsible, conscious and daring to take responsibility for family, enterprise and society; For products, Luhui adheres to the spirit of artisans, focuses on doing fine products in the subdivision field, and strives to become the first in China and go international.

With the emergence of more personalized and segmented demand in the future, it will further put forward higher requirements for the cost performance and intelligence of the diversion solution, including the data management upgrade with customers, and a wider range of product applications.

In this regard, Luhui will pay more attention to basic innovation, fundamentally improve the cost performance, and constantly improve the degree of product intelligence, so that products have data networking and data interaction capabilities. "Evergrande is the biggest, and specialists are the only ones." Lu Hui finally concluded, "Our vision is to become the first place in the field of intelligent distribution in the logistics industry, so we will adhere to the productization orientation, adhere to the standardized path, adhere to the quality first, constantly improve the intelligent level of logistics equipment, and create a broader win-win situation with customers and partners."